GPS International - Redesign
Client
Bird Dog Designs
Date
2022
Project Details
GPS wanted to redesign their logo.
My role
Logo Designer
Tools
Adobe Illustrator
Process
I like to present my clients with multiple choices between design concepts and font styles to determine which direction they want to head. BDD is incredibly decisive and direct. It makes working for them a real pleasure!
Reflect
The concept behind the original GPS logo was a good one, the execution just made it hard to decipher, in my opinion. After approaching this from multiple angles, I decided to stick with the original design but clean up the line weight and make everything uniform.
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